A one-minute video could be condensed so that it was just 1 MB in size.
With Chinese people slowly shifting from 2G to 3G, WeChat ensured that videos would be shrunk down to reduce the cost of sending them when not on wifi.
Seven months after launching, WeChat added video clips and a “find nearby users” function.
WeChat’s first iteration had basic features: text messaging, creating voice clips, and, sending photos.Īnyone familiar with the dizzying array of features in Tencent’s other products would have guessed that WeChat would not stay on minimalist mode for long. The launch of Weixin came as Kik and WhatsApp – both released in 2010 – were gaining traction. Screw the telcos: its chat app would disrupted SMS and work on any phone and mobile service. The Next Web, the only major international news outlet to report the launch, transliterated the Chinese name and dubbed it “micro letters.”Ĭhina’s three telecoms companies already had online messaging apps that were proving popular, but Tencent wanted to bring down the telco barriers that existed between people. The new app was called Weixin in Chinese. Here’s how it looked at launch, initially only on iOS: It was a big break from Tencent’s very PC-era social networks and online gaming empire. It began quietly on this day seven years ago when Tencent – already China’s social media giant with its MSN-style QQ instant messenger and accompanying Qzone social network (with 780 million active users at the start of 2011) – made a mobile-only messaging app. January 21, 2011: Tencent debuts messaging app In a Tencent office in the southern Chinese city of Guangzhou, away from the company’s Shenzhen HQ, a small team started working on a mobile chat app. Here’s a potted history of China’s most essential app. Mind you, that has not stopped WeChat from competing effectively before, as evidenced in this timeline article from Steven. In other words, imho, Ant has first mover advantage. The fact is that WeChat and WeChat Pay in China is a monster but, to go global, they will have more challenges as Ant Financial has got the key partners first. So I was delighted to see that Steven Millward wrote a great piece on Tech in Asia about WeChat the other day. In fact, one other big platform of note is WeChat Pay from Tencent. That is not to say that I am ignoring the other platforms: PayPal, Stripe, PayTM and such like. Here we bring you the easiest steps to quickly and smoothly convert your webM content into MP4.I’ve written a lot about Ant Financial – they’re a 30,000 word case study in my new book – mainly because they are the first payments platform to focus upon global reach for financial inclusion. Marketing research proves that video and audio are the next biggest search engine, with more and more people downloading and live videos online. With the growing transition of internet traffic towards phones from all other devices due to increasing application usage, one has to produce online video content keeping in mind the format compatibility for higher viewership.
WebM does not offer smooth streaming with high quality on other devices, and as nowadays people are mostly on their phones, so if you want to hit a large huge audience, then go for the MP4 format for your videos.Įasy Steps to Convert WEBM and MO4 using Software.